Red Ripperz, an Australian favourite for decades, has been refreshed with a modern identity that stays true to what people have always loved about it: the long, satisfying chew and the unmistakable ripping moment that’s part of the ritual. These product cues helped define a visual system that feels both familiar and new. Early-release flavours, Juicy Apple and Intense Grape, extend the system with playful new colourways and help mark a warm, confident evolution of a classic many Australians grew up with.