Coles Yellowfin Tuna

The redesign of Coles' Homebrand canned tuna was part of the Red Tab 2.0 brand refresh, calling for updated packaging across key private-label lines. The goal was to improve shelf presence while keeping the design clear and accessible. A simplified layout, modern typography, and refreshed color palette were used to clearly differentiate flavor variants and align with the updated brand system.

Deliverables:

Packaging

Team:

Bianka Voigt & Tim Arnold

Client:

Coles

Credits:

Made at the thrills™

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